Despite Hispanics making up a large part of the American electorate, neither major party has been proactive in reaching out to these voters. With the election less than less 40 days away, Latino voters need to be accounted for.
This year, the American people not only decide who their next president is, but also define the goals we, as a nation, will work towards.
Both parties have visions they are eager to implement, and recent efforts to garner support have emphasized how critical this race is for the nation’s well-being. However, despite the heightened partisanship, a large part of the American electorate has been overlooked: Latino voters.
This year, one in five Latinos will be voting in their first presidential race, and 40% of this new Hispanic electorate resides in battleground states. Additionally, 61% of Latino voters are taking proactive steps, planning to vote early or by mail in this crucial election.
It’s clear that the average Hispanic voter is eager to make their voice heard, yet both major parties have fallen short in reaching out to this critical base. Only 23% of Latino voters have heard from Democrats while even fewer — just 16% — have received outreach from Republicans.
“It’s important to ensure access to the ballot box. Especially for those who have felt disenfranchised.” stated Nevada Secretary of State Francisco Aguilar at our 2024 Annual Conference.
In an election this close, it makes little sense for either party to ignore their Latino constituents — particularly when those constituents represent such a substantial portion of the country’s young electorate and future leaders.
“They [young Latino voters] have to see us running. We need to show that government works for them.” expressed Secretary Aguilar.
Not only is this election a pivotal moment for our nation, but it’s also the first chance for many young Latinos to witness American democracy in action. How can we inspire future generations of engaged citizens if we don’t encourage them to fulfill their civic duty?
This country was founded on principles that Latinos hold dear, and we need to embrace those principles by registering to vote and engaging in an election that will shape our nation’s collective future.
You can take action today by registering to vote at becomeavoter.org
